I've loved me a site called Podzinger for some time. It was THE way to search for audio content within podcasts--which, as you know, often contain great nuggets of information but are rarely transcribed. Until Podzinger, finding specific phrases within a stack of podcasts was as likely as finding that proverbial needle.
And now Podzinger is even better: They've relaunched as EveryZing to better reflect the fact that they now not only search podcasts for audio content, but also search videos for audio content as well. It works just like a standard search engine, but the text that EveryZing is searching in the background is actually a transcript they've generated with their speech to text technology.
[Product request for the EveryZing guys: please make this speech-to-text tool available. I've been using Dragon NaturallySpeaking 9 to create transcripts and it has lots of shortcomings. I'm ready to switch!]
With video content becoming so commonplace, EveryZing has its timing right. This will be increasingly important as ecommerce expands to video with click-to-buy links embedded. Like the product you're seeing in a YouTube video? Click now to send your PayPal payment. (Yeah, I know that Google owns YouTube and that you're likely to see a Google Checkout implementation of this, but I work for eBay so I'm cheering for PayPal!) Call it a micromercial (did I just coin a new phrase?!): infomercial in a shorter Web-based format with micropayment support.
With their relaunch last week, EveryZing also added channels and other ways to browse content. It's all a pretty nice package.
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